National Advertising Conference 2023.
Join us at the largest gathering of stakeholders in the advertising industry this year.
- 6th Dec. 8th Dec. 2023
- Register now
Theme:
Marketing Communications as an enabler for National Transformation
Venue
BOLTON WHITE EVENT CENTRE
Zone 7, 31, Kigoma Street, Wuse, Abuja
For further information call:
Discounted Hotels for NAC participants
All rates are per Night
Johnwood Hotel by Bolton
- N95,000
- Call Franca - 09088991352 / 07037990932
Presken
- N18,000
- Call Adejoh - 08052406149
BON 60 Garki 2
- N60,000
- Call Chinelo - 07062523656
BON Asokoro
- N75,000
- Call Chinelo - 07062523656
The Destination Hotel
- N50,000
- Call Boma - 09010331551
Cite the National Advertising Conference on your booking
Discounted Flight for NAC participants
Provided by ValueJet.
Economy Fare for Roundtrip (BFFVP)
N188,000
Depature: 05 - 06 December, Lagos to Abuja
Return: 08 - 09 December, Abuja to Lagos
The BFFVP roundtrip fare of N188,000 is offered with the proviso that NAC delegate travels with ValueJet in both directions. Should you opt to fly in one direction only, the SFFVP one way of N98,000 will apply.
Premium Fare for Roundtrip (DPREM)
N216,000
Depature: 05 - 06 December, Lagos to Abuja
Return: 08 - 09 December, Abuja to Lagos
Should the Premium passenger opt to fly in one direction only, the WPREM one-way of N118,000 will apply.
The above quoted fares include: Economy - 23 kg Checked Baggage and 7 kg Carry-On Hand Luggage, and Premium - 30 kg Checked Baggage and 7 kg Carry-On Hand Luggage.
The registered National Advertising Conference delegates must email their ticketing requests to: corporatesalesdesk@flyvaluejet.com and provide the following details:
- Passenger Name: (Surname, First Names and Title, viz. Mr, Mrs, Ms, Miss, Dr etc.)
- NAC Registration Code
- Mobile
- Lagos to Abuja Flight Number and Date
- Abuja to Lagos Flight Number and Date
Note: The above quoted Economy and Premium fares are only available from 01 to 15 November.
Agenda
Day 1 December 6th, 2023
3:00 PM | Arrival. Check in. Registration |
6:00 PM | Fireside Chat - Seni Adetu, Lolu Akinwunmi and Ify Onukwuba |
Day 2 December 7th, 2023
8:00-9:00 AM | Registration |
9:30-10:00 AM | Opening Ceremony |
10:00-10:30 AM | The Current Economic Reality in Nigeria and imperatives of a reform , Mr Taiwo Oyedele |
10:30-11:10 AM | Panel discussion- implications for the industry, other issues- Mr Taiwo Oyedele , NESG CEO Designate, Dr. Tayo Aduloju |
11:20-11:50 AM | The economic impact of Advertising in the Nigerian economy- the multiplier factor |
11:50-12:30 AM | Panel Discussion |
12:40-1:10 PM | Brand Nigeria- Changing the narrative (presenting the campaign) |
1:10-1:50 PM | Panel Discussion |
1:50-2:30 PM | The Google Conversation |
2:30-3:30 PM | Lunch |
3:30-4:00 PM | Understanding the AfCTA and the Implications for the IMC Industry , Mr. Segun Awolowo, Secretary National Action Committee, AfCFTA |
4:00-4:40 PM | Panel Discussion (Mr. Kelechi Nwosu) |
4:50-5:20 PM | Creating a Compelling Brand for States- the Lagos case |
5:20-6:00 PM | Panel Discussion ( Mr Udeme Ufot, Dr. Bisoye Fagade) |
Day 3 December 8th, 2023
Break out stage 1 | |
9.30-10.15 AM | Emerging Strategies for engaging the restless consumer: the task before the agency, Carol Ofem Somorin, YBR |
10.25-11.00 AM | Out of Home Advertising:Scaling up for global competitiveness, Mr. Omo Kingsley Abunene |
11.10-11.55 AM | Birthing New Nigerians: Transforming Marketers into Nationbuilders, Mr Idy Enang |
12.05-12.50 PM | Growing Nigeria's brands through meaningful experiences , Bukola Ikusika, Deji Orunkoyi, Nana Milogrosa Utomi |
1.00-1.45 PM | Local content and Cultural Sensitivities, Prince Aboki, Shile Ibironke |
Break out stage 2 | |
9.30-10.15 AM | Unlocking the Market for SMEs - Funding and Marketing - Panel Discussion with Mrs Hannah Oyebanjo, Zenith Bank |
10.25-11.00 AM | The Nigeria Content Revolution- Ijeoma Onah, Founder NIFF, Dr. Busola Tejumola, Multichoice |
11.10-11.55 AM | Building Global brands from Nigeria, Chioma Afe, Seplat & Dotun Babatunde, Olam |
12.05-12.50 PM | Selling the Nigeria story to the next generation through food, Ilya Kazeem, Marketing Director Flour Mills |
1.00-1.45 PM | How the Marketing Communications industry is dealing with the japa syndrome - Akorede Zakariya, Emeka Obia, Nengi Akinola |
Break out stage 3 | |
9.30-10.15 AM | The role of IMC in nation building, Dr Emmanuel Agu |
10.25-11.00 AM | How can young people explore the creator economy, Amina Usman |
11.10-11.55 AM | Creating content that connects, Dr Greg Odutayo |
12.05-12.50 PM | The new university curriculum and its implications for the IMC industry, Dr Samaila Mande |
1.00-1.45 PM | Grooming talents for the IMC industry, Mr Enang Idorenyen |
2.00-3.00 PM | Town Hall |
3.00 PM | Lunch |
7.00-9.00 PM | Gala Night and Close |
About The National Advertising Conference.
There is no doubt that the Advertising profession in Nigeria has come of age. Since the conferment of the status of a profession on Advertising by Act number 55 of 1988, it has grown in leaps and bounds during the last thirty-four years. Clear evidence of that growth is seen in the establishment, consolidation and active operations of various advertising sectoral associations, beginning with AAAN and followed subsequently by OAAN, BON, NPAN, MIPAN, ADVAN and EXMAN, all of which are now statutorily represented on the governing Council of Advertising Regulatory Council of Nigeria - ARCON.
Through the self-regulatory efforts of these sectoral associations and the statutory-regulatory interventions of ARCON, Advertising has earned a recognition and reputation as a leading profession in Nigeria. In line with the practice among other reputable professions, the professional conference for Advertising practitioners, appropriately named the National Advertising Conference was initiated and debuted in 2019.
In continuation of that tradition, the 2023 National Advertising Conference has been unveiled. With the theme: ‘Marketing Communications as an enabler of National Transformation' the conference is scheduled to hold on December 6 to December 8, 2023, at the International Conference Centre, Abuja.
Marketing Communications professionals and scholars from the various sectors and specializations of the marketing communications industry will converge to share ideas, knowledge and perspectives on the new trends and challenges that shape the profession and business of marketing communications across the world. They will also proffer solutions and point the way to a healthy growth of the industry to the benefit of all stakeholders.
Highlights of the conference are keynote and panel discussions on the current economic reality in Nigeria and imperatives of a reform; economic impact of advertising in the Nigerian economy - the multiplier; Brand Nigeria - Changing the narrative; understanding the AfCTA and the implications for the IMC industry; Nigerian content revolution - Amazon Prime, Netflix, Showmax.
There is also included in the conference package masterclasses on unlocking marketing communications for SMEs; creating a compelling proposition for states - attracting investment into advertising in states.
The conference will be rounded off with a gala night.
Dignitaries from government, public and private sector organisations, practitioners and clients from across Nigeria and parts of the world are expected to grace the conference as speakers, special guests and participants.
Because of the huge and diverse offerings of the conference, it promises to be the largest gathering of marketing communications and allied professionals in Africa.