Register now to enjoy Early Bird discount and flight discount. Ends 15th of November 2023. Register Now

National Advertising Conference 2023.

Join us at the largest gathering of stakeholders in the advertising industry this year.

NAC Conference 2019


Marketing Communications as an enabler for National Transformation



Zone 7, 31, Kigoma Street, Wuse, Abuja

For further information call:

Discounted Hotels for NAC participants

All rates are per Night

Johnwood Hotel by Bolton

  • N95,000
  • Call Franca - 09088991352 / 07037990932


  • N18,000
  • Call Adejoh - 08052406149

BON 60 Garki 2

  • N60,000
  • Call Chinelo - 07062523656

BON Asokoro

  • N75,000
  • Call Chinelo - 07062523656

The Destination Hotel

  • N50,000
  • Call Boma - 09010331551

Cite the National Advertising Conference on your booking

Discounted Flight for NAC participants

Provided by ValueJet.

Economy Fare for Roundtrip (BFFVP)


Depature: 05 - 06 December, Lagos to Abuja

Return: 08 - 09 December, Abuja to Lagos

The BFFVP roundtrip fare of N188,000 is offered with the proviso that NAC delegate travels with ValueJet in both directions. Should you opt to fly in one direction only, the SFFVP one way of N98,000 will apply.

Premium Fare for Roundtrip (DPREM)


Depature: 05 - 06 December, Lagos to Abuja

Return: 08 - 09 December, Abuja to Lagos

Should the Premium passenger opt to fly in one direction only, the WPREM one-way of N118,000 will apply.

The above quoted fares include: Economy - 23 kg Checked Baggage and 7 kg Carry-On Hand Luggage, and Premium - 30 kg Checked Baggage and 7 kg Carry-On Hand Luggage.

The registered National Advertising Conference delegates must email their ticketing requests to: and provide the following details:

  • Passenger Name: (Surname, First Names and Title, viz. Mr, Mrs, Ms, Miss, Dr etc.)
  • NAC Registration Code
  • Email
  • Mobile
  • Lagos to Abuja Flight Number and Date
  • Abuja to Lagos Flight Number and Date

Note: The above quoted Economy and Premium fares are only available from 01 to 15 November.


Day 1 December 6th, 2023

3:00 PM Arrival. Check in. Registration
6:00 PM Fireside Chat - Seni Adetu, Lolu Akinwunmi and Ify Onukwuba

Day 2 December 7th, 2023

8:00-9:00 AM Registration
9:30-10:00 AM Opening Ceremony
10:00-10:30 AM The Current Economic Reality in Nigeria and imperatives of a reform , Mr Taiwo Oyedele
10:30-11:10 AM Panel discussion- implications for the industry, other issues- Mr Taiwo Oyedele , NESG CEO Designate, Dr. Tayo Aduloju
11:20-11:50 AM The economic impact of Advertising in the Nigerian economy- the multiplier factor
11:50-12:30 AM Panel Discussion
12:40-1:10 PM Brand Nigeria- Changing the narrative (presenting the campaign)
1:10-1:50 PM Panel Discussion
1:50-2:30 PM The Google Conversation
2:30-3:30 PM Lunch
3:30-4:00 PM Understanding the AfCTA and the Implications for the IMC Industry , Mr. Segun Awolowo, Secretary National Action Committee, AfCFTA
4:00-4:40 PM Panel Discussion (Mr. Kelechi Nwosu)
4:50-5:20 PM Creating a Compelling Brand for States- the Lagos case
5:20-6:00 PM Panel Discussion ( Mr Udeme Ufot, Dr. Bisoye Fagade)

Day 3 December 8th, 2023

Break out stage 1
9.30-10.15 AM Emerging Strategies for engaging the restless consumer: the task before the agency, Carol Ofem Somorin, YBR
10.25-11.00 AM Out of Home Advertising:Scaling up for global competitiveness, Mr. Omo Kingsley Abunene
11.10-11.55 AM Birthing New Nigerians: Transforming Marketers into Nationbuilders, Mr Idy Enang
12.05-12.50 PM Growing Nigeria's brands through meaningful experiences , Bukola Ikusika, Deji Orunkoyi, Nana Milogrosa Utomi
1.00-1.45 PM Local content and Cultural Sensitivities, Prince Aboki, Shile Ibironke
Break out stage 2
9.30-10.15 AM Unlocking the Market for SMEs - Funding and Marketing - Panel Discussion with Mrs Hannah Oyebanjo, Zenith Bank
10.25-11.00 AM The Nigeria Content Revolution- Ijeoma Onah, Founder NIFF, Dr. Busola Tejumola, Multichoice
11.10-11.55 AM Building Global brands from Nigeria, Chioma Afe, Seplat & Dotun Babatunde, Olam
12.05-12.50 PM Selling the Nigeria story to the next generation through food, Ilya Kazeem, Marketing Director Flour Mills
1.00-1.45 PM How the Marketing Communications industry is dealing with the japa syndrome - Akorede Zakariya, Emeka Obia, Nengi Akinola
Break out stage 3
9.30-10.15 AM The role of IMC in nation building, Dr Emmanuel Agu
10.25-11.00 AM How can young people explore the creator economy, Amina Usman
11.10-11.55 AM Creating content that connects, Dr Greg Odutayo
12.05-12.50 PM The new university curriculum and its implications for the IMC industry, Dr Samaila Mande
1.00-1.45 PM Grooming talents for the IMC industry, Mr Enang Idorenyen
2.00-3.00 PM Town Hall
3.00 PM Lunch
7.00-9.00 PM Gala Night and Close
Register now

About The National Advertising Conference.

NAC Conference 2023

There is no doubt that the Advertising profession in Nigeria has come of age. Since the conferment of the status of a profession on Advertising by Act number 55 of 1988, it has grown in leaps and bounds during the last thirty-four years. Clear evidence of that growth is seen in the establishment, consolidation and active operations of various advertising sectoral associations, beginning with AAAN and followed subsequently by OAAN, BON, NPAN, MIPAN, ADVAN and EXMAN, all of which are now statutorily represented on the governing Council of Advertising Regulatory Council of Nigeria - ARCON.

Through the self-regulatory efforts of these sectoral associations and the statutory-regulatory interventions of ARCON, Advertising has earned a recognition and reputation as a leading profession in Nigeria. In line with the practice among other reputable professions, the professional conference for Advertising practitioners, appropriately named the National Advertising Conference was initiated and debuted in 2019.

In continuation of that tradition, the 2023 National Advertising Conference has been unveiled. With the theme: ‘Marketing Communications as an enabler of National Transformation' the conference is scheduled to hold on December 6 to December 8, 2023, at the International Conference Centre, Abuja.

Marketing Communications professionals and scholars from the various sectors and specializations of the marketing communications industry will converge to share ideas, knowledge and perspectives on the new trends and challenges that shape the profession and business of marketing communications across the world. They will also proffer solutions and point the way to a healthy growth of the industry to the benefit of all stakeholders.

Highlights of the conference are keynote and panel discussions on the current economic reality in Nigeria and imperatives of a reform; economic impact of advertising in the Nigerian economy - the multiplier; Brand Nigeria - Changing the narrative; understanding the AfCTA and the implications for the IMC industry; Nigerian content revolution - Amazon Prime, Netflix, Showmax.

There is also included in the conference package masterclasses on unlocking marketing communications for SMEs; creating a compelling proposition for states - attracting investment into advertising in states.

The conference will be rounded off with a gala night.

Dignitaries from government, public and private sector organisations, practitioners and clients from across Nigeria and parts of the world are expected to grace the conference as speakers, special guests and participants.

Because of the huge and diverse offerings of the conference, it promises to be the largest gathering of marketing communications and allied professionals in Africa.

Disclaimer: Please note that if you make a request for a refund after payment, we will deduct an administrative charge and process your refund after the conference