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National Advertising Conference 2022.

Join us at the largest gathering of stakeholders in the advertising industry this year.

NAC Conference 2019


The Marketing Communications Industry in Nigeria

New Trends, Challenges & Prospects


Transcorp Hilton, F.C.T Abuja

For further information call:

Discounted Hotels for NAC participants

All rates are per Night

Hawthorn Suites by Wyndham

  • N35,000 with Breakfast
  • N30,000 without Breakfast

Sandralia Hotel

  • N30,000 with Breakfast
  • N27,000 without Breakfast

Bolton White Hotels

  • N45,000 with Breakfast

John Wood by Bolton

  • N75,000 Superior
  • N95,000 Delux
  • N110,000 Executive

Transcorp Hilton

  • N150,000 King Hilton Guest Room

For hotel reservation call Winifred on 081 2012 1244

Keynote Speakers

Emmanuel Agu
Rotimi Pedro
Kola Oyeyemi
Oare Ojeikere
Biodun Adefila
Ronan Redmond
Samaila Mande


Day 1 November 29th, 2022

3:00 PM Arrival. Check in. Registration
6:00 PM Fireside Chat with an Icon - Professor Chris Ogbechie

Day 2 November 30th, 2022

8:00-9:00 AM Registration
9:30-10:00 AM Opening Ceremony
10:00-10:30 AM State of the Economy
10:30-11:10 AM Panel Discussion
11:20-11:50 AM The Advertising Industry - Total Size, Data, etc ( Ronan Redmond, Director and CRO, TVC)
11:50-12:30 AM Panel Discussion- the Advertising Industry- growing the pie. ( Kelechi Nwosu, Victor Afolabi)
12:40-1:10 PM Stronger Brands, Stronger Nation - A Brand Report, Mr. Oare Ojeikere
1:10-1:50 PM Panel Discussion
2:00-3:30 PM Lunch
3:30-4:00 PM The State of Regulation in the Advertising Industry - The ARCON Law Explained
4:00-4:40 PM Panel Discussion

Day 3 December 1st, 2022

Break out stage 1
9.30-10.15 AM Understanding the New Consumer-From Genz to Alpha, Adia Sowho, CMO MTN
10.25-11.00 AM Building Nigeria’s new television audience measurement system- Mr Rotimi Pedro, FMEIL
11.10-11.55 AM From buying board space to buying mind space- new trends in OOH, Emmanuel Agu, Group Marketing Director, Jotna
12.05- 12.50 PM The Current State of Data Protection and Privacy in Nigeria - NITDA
Break out stage 2
9.30-10.15 AM Improving diversity and inclusion in the Marcoms industry- closing the gap, Mrs Biodun Adefila, COO, SO&U
10.25-11.00 AM Creating Brand Experience in a Digital World- the future of Experiential Marketing, Mr. Kola Oyeyemi, CEO Axiom Intel
11.10-11.55 AM Regulating Digital Advertising - Lessons from other markets - Ose Osundeko, Digitas
12.05-12.50 PM New Trends in Academic Research, Professor Samaila Mande, NOUN
Break out stage 3
9.30-10.15 AM Academic Presentation
10.25-11.00 AM Academic Presentation
11.10-11.55 AM Academic Presentation
12.05-12.50 PM Academic Presentation
1.00-2.00 PM Lunch
2.00-4.00 PM Townhall Meeting with DG Arcon
7.00-9.00 PM Gala Night and Close
Register now

About The National Advertising Conference.

NAC Conference 2019

There is no doubt that the Advertising profession in Nigeria has come of age. Since the conferment of the status of a profession on Advertising by Act number 55 of 1988, it has grown in leaps and bounds during the last thirty-four years. A clear evidence of that growth is the establishment, consolidation and active operations of various advertising sectoral associations, beginning with AAAN and followed subsequently by OAAN, BON, NPAN, MIPAN, ADVAN and EXMAN, all of which are now statutorily represented on the governing Council of Advertising Regulatory Council of Nigeria – ARCON. Many other sectoral groups have evolved with strong interfacing associations.

These include EMCOAN, AVOA, ITPAN, etc.

Through the self-regulatory efforts of these sectoral associations and the statutory-regulatory interventions of ARCON, Advertising has earned a recognition and reputation as a leading profession in Nigeria. In line with the practice among other reputable professions, the professional conference for Advertising practitioners, appropriately named the National Advertising Conference was initiated and debuted in 2019.

In continuation of that tradition, the 2022 National Advertising Conference has been unveiled. With the theme: 'Marketing Communications Industry in Nigeria: Trends, Challenges and Prospects' the conference is scheduled to hold on November 29 through December 1, 2022, at the Transcorp Hilton Hotel, Abuja.

Marketing Communications professionals and scholars from the various sectors and specializations of the marketing communications industry will converge to share ideas, knowledge and perspectives on the new trends and challenges that shape the profession and business of marketing communications across the world. They will also proffer solutions and point the way to a healthy growth of the industry to the benefit of all stakeholders.

Highlights of the conference are Keynote and panel discussions on the state of the Nigeria and global economy; size and prospects of the Nigeria marketing communications industry; advertising industry regulation and the new ARCON Law; understanding the new consumer-from Gen Z to Alpha; diversity and inclusion … closing the gender gap in the markcom industry and new trends in media planning and buying.

There is also included in the conference package masterclasses on New trends and funding in academic research; entrenching the culture of creativity in marketing communications; branding opportunities in the Nigeria movie industry; responsible and impactful political advertising and destination marketing.

The conference will be rounded off with a destination tour of Abuja and a grand gala night.

Dignitaries from government, public and private sector organisations, practitioners and clients from across Nigeria and parts of the world are expected to grace the conference as speakers, special guests and participants.

Because of the huge and diverse offerings of the conference, it promises to be the largest gathering of marketing communications and allied professionals in Africa.

Disclaimer: Please note that if you make a request for a refund after payment, we will deduct an administrative charge and process your refund after the conference