National advertising conference 2026
Repositioning the Marketing Communications Industry for the Next Frontier
Bringing together advertising professionals, marketers, regulators, and thought leaders for networking
Date
11th - 13th Nov. 2026
Venue
Abuja
Early Bird Registration
N200,000
Regular Fee
N300,000
Late registration
N400,000
NAC 2026
Repositioning the Marketing Communications Industry for the Next Frontier
The 2026 National Advertising Conference (NAC), themed “Repositioning the Marketing Communications Industry for the Next Frontier,” will bring together industry leaders, marketers, regulators, and innovators to explore new strategies, technologies, and collaborations shaping the future of marketing communications and driving sustainable growth for businesses and the industry.
NAC 2026 Hotel Bookings
Choose any hotel below and contact them directly.
From ₦70,000
| Room | Rack | Discount |
|---|---|---|
| Classic | ₦105,000 | ₦70,000 |
| Deluxe | ₦125,000 | ₦95,500 |
| Executive Suite | ₦150,000 | ₦120,000 |
Address: Durumi, close to American Intl School, Abuja
Contact: Joan Ekeada
📞 08173446582📞 09065797113Remarks: Complimentary breakfast for 1
From ₦50,000
| Room | Rack | Discount |
|---|---|---|
| Standard | ₦62,500 | ₦50,000 |
| Superior Deluxe | ₦73,500 | ₦55,000 |
| Executive Royale | ₦79,000 | ₦60,000 |
| Studio Apt | ₦109,000 | ₦89,000 |
| One Bedroom | ₦159,000 | ₦120,000 |
| Two Bedroom | ₦272,000 | ₦210,000 |
Address: Plot 892 Ngozi Okonjo Iweala Street Utako
Contact: Franklin Akpan
📞 080309569823Remarks: Complimentary breakfast buffet, gym and pool
From ₦120,000
| Room | Rack | Discount |
|---|---|---|
| Standard | ₦165,000 | ₦120,000 |
| Double | ₦202,000 | ₦150,000 |
| Double Deluxe | ₦213,500 | ₦170,000 |
Address: 38 SO Williams Street, Utako
Contact: Ifeanyi Francis
📞 08121773489Remarks: Welcome drink, WiFi, breakfast in Double Deluxe
From ₦45,000
| Room | Rack | Discount |
|---|---|---|
| Standard | ₦56,127 | ₦45,000 |
| Superior | ₦77,635 | ₦60,000 |
| Superior Balcony | ₦82,849 | ₦70,500 |
Address: 3 Blantyre Street Wuse II Abuja
Contact: Joseph
📞 08035562604Remarks: No complimentary breakfast
From ₦45,000
| Room | Rack | Discount |
|---|---|---|
| Standard | ₦55,000 | ₦45,000 |
| Superior | ₦75,000 | ₦55,000 |
| Diplomatic | ₦85,000 | ₦75,000 |
Address: 13 Lumubashi Street Wuse Zone 4 Behind Continental Hotel Abuja
Contact: Francis
📞 07032310130Remarks: No complimentary breakfast
Meet the speakers
Aigboje Aig-Imoukhuede
Chairman, Access Holdings Plc
Ugodre Obi-Chukwu
MD Nairametrics
Mr. Olu Akanmu
Executive in Residence, LBS
Manpreet Singh
Chief Marketing Officer, Tolaram Group
Idemudia Dima-Okojie
Marketing Director, Mastercard
Chioma Mbanugo
CMO PZ Wilmar
Mohammed Idris Malagi
Minister of Information and National Orientation
Dr. Olalekan (Lekan) Olumuyiwa Fadolapo
DG ARCON
Patrick Gomes
COO First Media and Entertainment Integrated Limited, FMEIL
Mr. Idy Enang
MD Corporate Shepherds
Lolu Akinwumi
Group CEO Prima Garnet Group
Hannatu Musa Musawa
Honourable Minister of Art
Obi Asika
DG, National Council for Arts and Culture
Andrew Oboh
Team Lead Communications Strategy & Planning · +Acuity Ltd
Tony Agenmomen
CEO OE&E Consult
Professor Uchenna Uzo
Senior Lecturer, Marketing, Lagos Business School
Professor Abigail Ogwezzy-Ndisika
Professor in Journalism and Mass Communication at the University of Lagos
Mr. Yinka Adebayo
MediaReach OMD
Mr. Charles Ebuebu
Director General/CEO National Broadcasting Commission (NBC)
Chief Tony Akiotu
Chairman of Broadcasting Organisations of Nigeria, BON
Professor Emmanuel Ajike
Professor of Strategic Marketing and Entrepreneurship at Babcock University
Sule Ya’u Sule
FRPA, Mass Communication Department, Bayero University, Kano
Dr. Dike Bekwele Lawrence
Lecturer in the Department of Marketing at the University of Port Harcourt
Dr. Bolajoko Bayo-Ajayi
President, National Insitute of Marketing of Nigeria
Mrs. Tolu Medebem
President, Experiential Marketers Association of Nigeria
Mrs Brenda Nwagwu
President , Media Independent Practitioners of Nigeria
Programme Agenda
Repositioning the Marketing Communications Industry for the Next Frontier
Wednesday
Fireside Chat
Are we Ready for the Next Frontier?
Aigboje Aig-Imoukhuede, Chairman, Access Holdings Plc.
Thursday
Exhibition Stands Open
Welcome Addresses from Sectoral Group Presidents
Nigeria Economic Outlook
Ugodre Obi-Chukwu, MD Nairametrics; Mr. Olu Akanmu, Lagos Business School
CMO Forum
Re-thinking Marketing Communications: The CMO’s perspective
Manpreet Singh, Chief Marketing Officer,
Tolaram Group
Idemudia Dima-Okojie, Marketing Director,
Mastercard
Chioma Mbanugo, CMO PZ Wilmar
Opening Ceremony
DG ARCON, Minister of Information and National Orientation
Agency Forum
Is the agency sector ready for the next frontier?
Emeka Okeke, Oluwaseyi Layade, COO Leo Burnett Lagos, Lanre Ashaolu, MD Four Pulley Ltd
Media Outlook
The Future of Broadcast Media in Nigeria – Audience Measurement Systems
Patrick Gomes, COO FMEIL
Welcome to the Age of the Platforms
Dammy Abodunrin, Industry Manager (RMG & CPG), Google
Lunch
Regulation in the Next Frontier
Industry Paper on Regulating Digital Marketing and AI in Nigeria & AFCFTA
Committee Presentation
Some Things will never Change – Enduring Principles
Idy Enang + Lolu Akinwumi
Dimensioning the Informal Market for the next frontier
Mr Ezekiel Sanni, Senior Vice President, Distribution, Moniepoint Group
The Nigeria Creative Economy: The Place of the Advertising Industry
Minister of Art, Culture & Creative Economy, Hannatu Musa Musawa
The Nigeria Creative Voice
Hannatu Musa Musawa, Minister of Art and Culture; Obi Asika, DG National Council of Art and Culture
Close
Friday
AAAN
GenZ Media Habits
Andrew Oboh and Terela Seibuo, Acuity+
Influencer Marketing in the Next Frontier
Elizabeth Anuoluwapo Ogunseye, co-founder and CMO, Subify
The future of Awards in the Marketing Communications Industry
Tony Agenmomen, CEO OE&E Consult
The next frontier of OOH media in the Marketing communications ecosystem
Valentine Elaigwu
Workshop on Data Privacy and Data Protection
NDPC
Beyond Attention: How Nigerian consumers will decide, trust and buy in the next frontier
Professor Uchenna Uzo, Lagos Business School
Human Creativity versus Artificial Intelligence: Finding the new balance in marketing communications
Professor Abigail Ogwezzy-Ndisika
From Reach to Results: How Broadcast Digitization would Unlock the Next Frontier of Nigeria's Advertising Market
Mr. Yinka Adebayo, Mediareach OMD; Mr. Charles Ebuebu, DG NBC; Chief Tony Akiotu, President, BON
Managing the Talent Pipeline in the new frontier
Oluwatosin Oyedeji, Brandeye
ICC Code of Advertising and Marketing Communications
Mr. Rotimi Odusola, Vice Chairman, ICC Nigeria; Mr. Marx Ikongbeh, Member, ICC Nigeria
The Next Generation Consumer: Repositioning Marketing Communications for Gen Z & Gen Alpha
Professor Emmanuel Ajike
Language distortion and cultural bastardization in advert copies targeted at the audience of Northern Nigeria
Sule Ya’u Sule, FRPA, Mass Communication Department, Bayero University, Kano
Repositioning the Marketing Communications Industry for the Next Frontier: Innovation, Intelligence and Impact
Dr. Dike Lawrence, University of Port Harcourt
Why Brand Experience will be the industry greatest competitive advantage in the Next Frontier
Boluwatife Apata, Bloow 48 Invents
The Future is Female
Dr. Bolajoko Bayo-Ajayi; Mrs. Tolu Medebem; Mrs Brenda Nwagwu
Town Hall Meeting
Dinner
About The National Advertising Conference
The National Advertising Conference (NAC) is Nigeria’s flagship annual marketing and advertising industry event, bringing together advertising professionals, marketers, regulators, and thought leaders for networking, insights, exhibitions, and discussions on trends, challenges, and growth in marketing communications.
Past speakers
From icons to emerging voices, our speakers brought the clarity, strategy, and energy to help attendees think bigger and grow further. Explore the speakers who shaped NAC over the years.