Agenda – National Advertising Conference 2022

DAY 1

29th Nov. 2022

3:00 PM
Arrival. Check in. Registration

6:00 PM
A Night with an Icon and Fireside Chat with

DAY 2

30th Nov. 2022

8:00 – 9:00 AM
Registration

9:30 – 10:00 AM
Opening Ceremony

10:00 – 10:30 AM
State of the Economy

10:30 – 11:10 AM
Panel Discussion

11:20 – 11:50 AM
The Advertising Industry – Total Size, Data, etc ( Ronan Redmond, Director and CRO, TVC)

11:50 – 12:30 AM
Panel Discussion- the Advertising Industry- growing the pie.

12:40 – 1:10 PM
Stronger Brands, Stronger Nation- A Brand Report, Mr Emmanuel Oriakhi, Marketing Director, NB Plc

1:10 – 1:50 PM
Panel Discussion

2:00 – 3:30 PM
Lunch

3:30 – 4:00 PM
The State of Regulation in the Advertising Industry – the ARCON Law Explained

4:00 – 4:40 PM
Panel Discussion

7:00 – 9:00 PM
Networking Dinner

DAY 3

1st Dec. 2022

Break out stage 1

Break out stage 2

Break out stage 3

Break out stage 1

Break out stage 2

Break out stage 3

1.00 – 2.00 PM	Lunch
2.00 – 4.00 PM	A Tour of Abuja
7.00 – 9.00 PM	Gala Night and Close

9.30 – 10.15	Understanding the New Consumer – From Genz to Alpha ( Research Company)
10.25 – 11.00	Building Nigeria’s new television audience measurement system- Mr Rotimi Pedro, FMEIL
11.10 – 11.55	From buying board space to buying mind space- new trends in OOH, Emmanuel Agu, Group Marketing Director, Jotna
12.05 – 12.50	The Current State of Data Protection and Privacy in Nigeria – NITDA + ARCON

9.30 – 10.15	Improving diversity and inclusion in the Marcoms industry- closing the gap, Mrs Biodin Adefila, COO, SO&U
10.25 – 11.00	Creating Brand Experience in a Digital World- the future of Experiential Marketing, Mr. Kola Oyeyemi, CEO Axiom Intel
11.10 – 11.55	Regulating Digital Advertising – Lessons from other markets
12.05 – 12.50	New Trends in Academic Research, Professor Samaila Mande, NOUN

9.30 – 10.15	Academic
10.25 – 11.00	Academic
11.10 – 11.55	Academic
12.05 – 12.50	Academic