DAY 1
29th Nov. 2022
3:00 PM
Arrival. Check in. Registration
6:00 PM
A Night with an Icon and Fireside Chat with
DAY 2
30th Nov. 2022
8:00 – 9:00 AM
Registration
9:30 – 10:00 AM
Opening Ceremony
10:00 – 10:30 AM
State of the Economy
10:30 – 11:10 AM
Panel Discussion
11:20 – 11:50 AM
The Advertising Industry – Total Size, Data, etc ( Ronan Redmond, Director and CRO, TVC)
11:50 – 12:30 AM
Panel Discussion- the Advertising Industry- growing the pie.
12:40 – 1:10 PM
Stronger Brands, Stronger Nation- A Brand Report, Mr Emmanuel Oriakhi, Marketing Director, NB Plc
1:10 – 1:50 PM
Panel Discussion
2:00 – 3:30 PM
Lunch
3:30 – 4:00 PM
The State of Regulation in the Advertising Industry – the ARCON Law Explained
4:00 – 4:40 PM
Panel Discussion
7:00 – 9:00 PM
Networking Dinner
DAY 3
1st Dec. 2022
Break out stage 1
Break out stage 2
Break out stage 3
Break out stage 1
9.30 – 10.15 | Understanding the New Consumer – From Genz to Alpha ( Research Company) | |||
10.25 – 11.00 | Building Nigeria’s new television audience measurement system- Mr Rotimi Pedro, FMEIL | |||
11.10 – 11.55 | From buying board space to buying mind space- new trends in OOH, Emmanuel Agu, Group Marketing Director, Jotna | |||
12.05 – 12.50 | The Current State of Data Protection and Privacy in Nigeria – NITDA + ARCON |
Break out stage 2
9.30 – 10.15 | Improving diversity and inclusion in the Marcoms industry- closing the gap, Mrs Biodin Adefila, COO, SO&U | |||
10.25 – 11.00 | Creating Brand Experience in a Digital World- the future of Experiential Marketing, Mr. Kola Oyeyemi, CEO Axiom Intel | |||
11.10 – 11.55 | Regulating Digital Advertising – Lessons from other markets | |||
12.05 – 12.50 | New Trends in Academic Research, Professor Samaila Mande, NOUN |
Break out stage 3
9.30 – 10.15 | Academic | |||
10.25 – 11.00 | Academic | |||
11.10 – 11.55 | Academic | |||
12.05 – 12.50 | Academic |
1.00 – 2.00 PM | Lunch | |||||||
2.00 – 4.00 PM | A Tour of Abuja | |||||||
7.00 – 9.00 PM | Gala Night and Close |