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Agenda

Day 1 November 13th, 2024

10.00AM - 3.00PM Arrival. Check in. Registration
6:00 PM Fireside Chat

Day 2 November 14th, 2024

8:00-9:00 AM Registration
9:00-9:30 AM Opening Ceremony
10:00-10:30 AM The State of the Nigerian Economy, Dr. Tayo Aduloju, CEO Nigeria Economic Summit Group (NESG)
10:30-10:40 AM Questions
10.45-11.25 AM Diary of a CMO : The CMO Forum, Adebola Williams, Marketing Director, Promasidor, Interview by Eyitayo Olayemi, host, Diary of a CMO
11.30-12.00 PM Making a Case for Agency Consolidation, Mr. Seni Adetu, GCEO, First Primus West Africa
12.00–12.10 PM Questions
12.10-12.40 PM The Technology Agenda in Nigeria
12.40-12.50 PM Questions
12.50-1.20 PM Generative AI and the Advertising Industry- Myths vs Reality, Victor Afolabi , MD GDM, Media, Funke Adekola , COO Dentsu Creative
1.40-2.30 PM Lunch
2.30-3.00 PM Consumer Behaviour in a Recession - the Nigerian case study
3.10-3.40 PM Topic: Interview with a youth culture phenomenon
3.50-4.20 PM Marketing Trends - Emamoke Ogoro, GM Marketing, MTN, Dr Ikechukwu Obiaya, PAU
7.00-9.00 PM Networking Cocktail

Day 3 November 15th, 2024

Stage A
10.00am-10.30am Challenges and Opportunities in Broadcasting: Adapting to changing viewer habits , Emeka Mba, MD Afia TV
11.20am-11.50am Navigating the Shifts in an Experience Economy, Olayiwola Jegede , iminndX
12.00-12.30pm Managing Consumer Data to gain customer insights - Dr. Onyeche Elisabeth Agbati-Douglas
1.20pm-2.30pm Lunch
3.00pm–4.30pm Town Hall Meeting
7.00pm-9.00pm Dinner
Stage B
10.40am-11.10am Reimagining the Trade Magazine Sector- Campaign Magazine
12.00-12.30pm Making tax easy for a service business
1.20pm-2.30pm Lunch
3.00pm–4.30pm Town Hall Meeting
7.00pm-9.00pm Dinner
Stage C
10.40am-11.10am The OOH Media Ecosystem: Lingering Debt issues and business sustainability - Omo Kingsley Abunene
1.20pm-2.30pm Lunch
3.00pm–4.30pm Town Hall Meeting
7.00pm-9.00pm Dinner

Disclaimer: Please note that if you make a request for a refund after payment, we will deduct an administrative charge and process your refund after the conference