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Day 1 December 6th, 2023

3:00 PM Arrival. Check in. Registration
6:00 PM Fireside Chat - Seni Adetu, Lolu Akinwunmi and Ify Onukwuba

Day 2 December 7th, 2023

8:00-9:00 AM Registration
9:30-10:00 AM Opening Ceremony
10:00-10:30 AM The Current Economic Reality in Nigeria and imperatives of a reform , Mr Taiwo Oyedele
10:30-11:10 AM Panel discussion- implications for the industry, other issues- Mr Taiwo Oyedele , NESG CEO Designate, Dr. Tayo Aduloju
11:20-11:50 AM The economic impact of Advertising in the Nigerian economy- the multiplier factor
11:50-12:30 AM Panel Discussion
12:40-1:10 PM Brand Nigeria- Changing the narrative (presenting the campaign)
1:10-1:50 PM Panel Discussion
1:50-2:30 PM The Google Conversation
2:30-3:30 PM Lunch
3:30-4:00 PM Understanding the AfCTA and the Implications for the IMC Industry , Mr. Segun Awolowo, Secretary National Action Committee, AfCFTA
4:00-4:40 PM Panel Discussion (Mr. Kelechi Nwosu)
4:50-5:20 PM Creating a Compelling Brand for States- the Lagos case
5:20-6:00 PM Panel Discussion ( Mr Udeme Ufot, Dr. Bisoye Fagade)

Day 3 December 8th, 2023

Break out stage 1
9.30-10.15 AM Emerging Strategies for engaging the restless consumer: the task before the agency, Carol Ofem Somorin, YBR
10.25-11.00 AM Out of Home Advertising:Scaling up for global competitiveness, Mr. Omo Kingsley Abunene
11.10-11.55 AM Birthing New Nigerians: Transforming Marketers into Nationbuilders, Mr Idy Enang
12.05-12.50 PM Growing Nigeria's brands through meaningful experiences , Bukola Ikusika, Deji Orunkoyi, Nana Milogrosa Utomi
1.00-1.45 PM Local content and Cultural Sensitivities, Prince Aboki, Shile Ibironke
Break out stage 2
9.30-10.15 AM Unlocking the Market for SMEs - Funding and Marketing - Panel Discussion with Mrs Hannah Oyebanjo, Zenith Bank
10.25-11.00 AM The Nigeria Content Revolution- Ijeoma Onah, Founder NIFF, Dr. Busola Tejumola, Multichoice
11.10-11.55 AM Building Global brands from Nigeria, Chioma Afe, Seplat & Dotun Babatunde, Olam
12.05-12.50 PM Selling the Nigeria story to the next generation through food, Ilya Kazeem, Marketing Director Flour Mills
1.00-1.45 PM How the Marketing Communications industry is dealing with the japa syndrome - Akorede Zakariya, Emeka Obia, Nengi Akinola
Break out stage 3
9.30-10.15 AM The role of IMC in nation building, Dr Emmanuel Agu
10.25-11.00 AM How can young people explore the creator economy, Amina Usman
11.10-11.55 AM Creating content that connects, Dr Greg Odutayo
12.05-12.50 PM The new university curriculum and its implications for the IMC industry, Dr Samaila Mande
1.00-1.45 PM Grooming talents for the IMC industry, Mr Enang Idorenyen
2.00-3.00 PM Town Hall
3.00 PM Lunch
7.00-9.00 PM Gala Night and Close

Disclaimer: Please note that if you make a request for a refund after payment, we will deduct an administrative charge and process your refund after the conference