Day 1 November 12th, 2025
| 6:00 PM – 8:00 PM | Fireside Chat (A Different Generation, a Different Industry) Speakers: Dr. Bolajoko Bayo-Ajayi (President, NIMN), Maryam Amuda (Aster Integrated Marketing), Mr. Bello Yusuf (3-IPOD) Venue: The Garden |
Day 2 November 13th, 2025
| 8:00 AM – 9:00 AM | Registration & Welcome |
| 9:00 AM – 9:30 AM | Opening Remarks |
| 9:40 AM – 10:10 AM | Economic Outlook: Is there any sign of growth – Mr. Olusegun Zacchaeus, Partner & West Africa Lead, Strategy, PwC |
| 10:10 AM – 10:40 AM | Panel Discussion – Mr. Olusegun Zacchaeus, Dr. Tayo Oyedeji (CEO, Publicis Groupe Nigeria) |
| 10:40 AM – 11:10 AM | Driving Business Growth in Challenging Times – Cherry Eromosele, Interswitch Group |
| 11:10 AM – 11:40 AM | Panel – Cherry Eromosele (Interswitch Group), Onyinye Ikenna-Emeka (CMO, MTN) |
| 11:50 AM – 12:20 PM | The Agency Business in Tough Times: Boom or Bust – Jacques Burger, Group CEO, Up&Up South Africa |
| 12:30 PM – 1:00 PM | The Agency Business in Tough Times: Boom or Bust – Jacques Burger, Lanre Adisa (President, AAAN) |
| 1:00 PM – 1:40 PM | Lunch |
| 1:50 PM – 2:20 PM | Developing the Next Generation of Marketing Communications Professionals – Steve Babaeko, CEO/CCO X3M Ideas |
| 2:40 PM – 3:10 PM | Transformation: The Technology Advantage |
| 3:20 PM – 3:50 PM | Destination Branding: Detty December and Other Case Studies – Kayode Omosebi (MD, Mo Africa), Victor Ojeakhena (MD, Marketing Analytics) |
| 4:00 PM – 4:40 PM | Brand Loyalty: Nigeria Data – Professor Uchenna Uzo, Lagos Business School |
| 4:40 PM – 5:10 PM | The Talent Debate: GenZ Practitioners Vs Millennial Practitioners (The Good, the Bad & the Ugly) – Ozoemena Mbanefo (Provost, O2 Academy) – Moderator |
| 5:10 PM – 5:30 PM | Closing Remarks |
Day 3 November 14th, 2025
| 9:00 AM – 9:30 AM |
Stage 1: AAAN Panel – Converging for Growth: Product Integration Strategies in the Evolving Landscape (Seyi Banigbe, Uwem Afanide) Stage 2: BON Panel – Integrated Marketing Communications in Turbulent Economies: Theories and Emerging Models |
| 9:40 AM – 10:10 AM |
Stage 1: MIPAN Panel Stage 2: Tax Reform Masterclass Stage 3: Digital Marketing Masterclass Stage 4: The Role of Marketing Communications in SME Growth and Survival in Nigeria |
| 10:20 AM – 11:00 AM |
Stage 1: Experiential Marketing & Brand Loyalty (Research Report) – Prof. Uchenna Uzo, Abayomi Ayoola, Nana Milagrosa Utomi-Biyang Stage 2: – Stage 3: – Stage 4: Marketing Communications and Sustainable Development: Creating Shared Value in Tough Times |
| 11:10 AM – 11:40 AM |
Stage 1: OOH Advertising as an Enabler of Business Growth in a Downturn Stage 2: Destination Branding Masterclass Stage 3: – Stage 4: Measurement & ROI on Marketing Communications with Lean Budgets |
| 12:00 PM – 2:00 PM | Town Hall (All Stages) |
| 7:00 PM | Dinner |
| 10:00 PM | After Party |