Day 1 November 12th, 2025
| 6:00 PM – 8:00 PM | Fireside Chat (A Different Generation, a Different Industry) Speakers: Dr. Bolajoko Bayo-Ajayi (President, NIMN), Anthony Eigbe (Tecno West Africa), Maryam Amuda (Aster Integrated Marketing), Mr. Bello Yussuf (3-IPOD) Venue: The Garden |
Day 2 November 13th, 2025
| 8:00 AM – 9:00 AM | Registration & Welcome |
| 9:00 AM – 9:30 AM | Opening Remarks |
| 9:40 AM – 10:10 AM | Economic Outlook: Is there any sign of growth Speaker: Mr. Olusegun Zacchaeus (Partner & West Africa Lead, Strategy, PwC) |
| 10:10 AM – 10:40 AM | Panel Discussion Speakers: Mr. Olusegun Zacchaeus, Dr. Tayo Oyedeji (CEO, Publicis Groupe Nigeria), Stephen Onaivi (MD, MediaReach OMD) |
| 10:40 AM – 11:10 AM | CMO Forum: Driving Business Growth in Challenging Times Speaker: Onyinye Ikenna-Emeka (CMO, MTN Nigeria) |
| 11:10 AM – 11:40 AM | Driving Business Growth in Challenging Times Speakers: Onyinye Ikenna-Emeka (CMO, MTN), Tolu Olanipekun (Head of Marketing, Mouka Foam) |
| 11:40 AM – 12:10 PM | The Agency Business in Tough Times: Boom or Bust Speaker: Jacques Burger (Co-Founder & Group CEO, Up&Up South Africa) |
| 12:10 PM – 1:40 PM | The Agency Business in Tough Times: Boom or Bust Speakers: Jacques Burger, Lanre Adisa (President, AAAN), Saidat Lawal-Mohammed (Head of Executive Education Africa/Country Manager, Nigeria, CEIBS), Mr. Sola Akinsiku (President, OAAN) |
| 1:40 PM – 2:10 PM | Lunch |
| 2:10 PM – 2:20 PM | Introducing Hoardings Africa |
| 2:20 PM – 2:50 PM | Developing the Next Generation of Marketing Communications Professionals Speakers: Rosemary Akpo (MD, EXP Nigeria), Steve Babaeko (CEO/Chief Creative Officer, X3M Ideas) |
| 2:50 PM – 3:20 PM | Transformation: The Technology Advantage |
| 3:20 PM – 3:50 PM | Detty December as a Catalyst for City Branding and Tourism Growth in Nigeria Speakers: Kayode Omosebi (MD, Mo Africa), Victor Ojeakhena (MD, Marketing Analytics) |
| 3:50 PM – 4:20 PM | Brand Loyalty: Speaking to Data Speakers: Professor Uchenna Uzo (Lagos Business School), Tolu Medebem (President, EXMAN), Brenda Nwagwu (Vice President, MIPAN) |
| 4:20 PM – 4:50 PM | The Talent Debate: Gen Z Practitioners vs Millennial Practitioners — The Good, the Bad and the Ugly Moderator: Ozoemena Mbanefo (Provost, O2 Academy) Panelists: Ope Anipole, Opeoluwa Senbanjo, Favour Ogazi |
| 5:10 PM – 5:30 PM | Closing Remarks |
Day 3 November 14th, 2025
| 9:00 AM – 9:30 AM |
Stage 1: Short Term Impact or Long-Term Brand Building – Where Should Advertisers Place Their Stake? Speaker: Lampe Omoyele (MD, Nitro 121) Stage 2: Converging for Growth: Product Integration Strategies in the Evolving Landscape Speakers: Seyi Banigbe (Creative Director, Nibo & Tac Media), Chidinma Nwankwo (Insight-Publicis Groupe), Tseyi Agharaye (Founder, Bloom Digital Ltd) Stage 3: Content that Converts: Leveraging Broadcast Platforms for Business Transformation Speakers: Patrick Ugbe (MD, Hit FM Calabar), Ann Obaseki (MD, Lounge Network), Sebastine Okoromi (Romistine Media Ltd) Stage 4: African Shoppers’ Behaviour in an Age of Artificial Intelligence Speaker: Professor Uchenna Uzo (Lagos Business School) |
| 9:30 AM – 10:00 AM |
Stage 1: Customer Retention & Lifetime Value: Turning Existing Customers into Sustainable Revenue in Tough Times Speaker: Mrs. Toyin Oyedeji (COO, Brand Eye) Stage 2: Tax Reform Masterclass for the Marketing Communications Industry Speaker: Mr. Femi Olarinde (Head, Fiscal & Tax Reforms Implementation Division, FIRS) Stage 4: The Role of Marketing Communications in SME Growth and Survival in Nigeria Speaker: Professor Hadiza Saidu Abubakar |
| 10:00 AM – 10:30 AM |
Stage 1: Experiential Marketing and Brand Loyalty – Research Report Speakers: Professor Uchenna Uzo, Abayomi Ayoola, Nana Milagrosa Utomi-Biyang Stage 2: The Marketing Communications Professional in the Public Sector Speakers: Mallam Dasuki Ibrahim Arabi (DG, Bureau of Public Service Reforms), Funke Nwankwo (GM HR, Niger Delta Power Holding Company) Stage 3: Governance in the IMC Business Speakers: Tola Elatuyi, Mr. Rufai Ladipo, Femi Adelusi Stage 4: Marketing Communications and Sustainable Development: Creating Shared Value in Tough Times Speaker: Professor Mande Samaila |
| 10:30 AM – 11:00 AM |
Stage 1: OOH Advertising as an Enabler of Business Growth in a Downturn Speakers: Omo Kingsley Abunene, Valentine Elaigwu, Dele Odugbemi, Rilwan Ajiferuke Stage 2: Destination Branding Masterclass Speaker: Mr. Udeme Ufot (Group Managing Director, SO&U) Stage 3: Masterclass: AI Tools Every Creative Business Must Master Speaker: Mr. Remi Ogunpitan (MD, IBST Media) Stage 4: Measurement and ROI on Marketing Communications with Lean Budgets Speaker: Dr. Dike Harcourt Whyte |
| 11:00 AM – 1:00 PM | Town Hall Sessions (All Stages) |
| 7:00 PM | Dinner: Funke Akindele Interview Live artiste / Awards Presentation (about 10 awards) |
| 10:00 PM | After Party |