Day 1 November 13th, 2024
| 10.00AM - 3.00PM |
Arrival. Check in. Registration |
| 6:00 PM |
Fireside Chat - Dr. John Momoh, Chairman, Channel Group |
Day 2 November 14th, 2024
| 8:00-9:00 AM |
Registration |
| 9:00-9:30 AM |
Opening Ceremony |
| 10:00-10:30 AM |
The State of the Nigerian Economy, Dr. Tayo Aduloju, CEO Nigeria Economic Summit Group (NESG) |
| 10:30-10:40 AM |
Questions |
| 10.45-11.25 AM |
The CMO Forum: Dr. Tola Bamigbaiye-Elatuyi, Brand Advisory Board, Meristem, Kemi Longe, Portfolio Director, South, West and Central Africa, Diageo, Morolake Emokpaire, Head of Marketing, Modalez. Interview by Eyitayo Olayemi, host, Diary of a CMO |
| 11.30-12.00 PM |
Making a Case for Agency Consolidation, Mr. Seni Adetu, GCEO, First Primus West Africa |
| 12.00–12.10 PM |
Questions |
| 12.10-12.40 PM |
Regulation in the Age of Shifts in Technology, Culture and New Business Models: Dr. Emmanuel Agu, Chairman ASP, Airtel, Alh (Dr) Tijani Ahmed Rahmalan,Atar Communications Mr. Raphael Idu, Poke |
| 12.40-12.50 PM |
Questions |
| 12.50-1.20 PM |
Generative AI and the Advertising Industry- Myths vs Reality - Victor Afolabi, MD GDM, Media, Funke Adekola , COO Dentsu Creative , Mr Rilwan Ajiferuke, ED Plural Media |
| 1.40-2.30 PM |
Lunch |
| 2.30-3.00 PM |
Consumer Behaviour in a Recession - the Nigerian case study: Abimbola Olufisayo-Michael, Ipsos |
| 3.10-3.40 PM |
The Entertainer- 20 Years of Navigating Youth Culture, Oladapo Oyebanjo (Dbanj) - Interview |
| 3.50-4.20 PM |
Marketing Trends - Emamoke Ogoro, GM Marketing, MTN, Dr Ikechukwu Obiaya, PAU, Mike Miller, Executive Creative Director X3M Ideas |
| 7.00-9.00 PM |
Networking Cocktail |
Day 3 November 15th, 2024
| Stage A |
| 09.30am-10.00am |
Challenges and Opportunities in Broadcasting: Adapting to changing viewer habits, Emeka Mba, MD Afia TV |
| 10.10am-10.40am |
Influencer Marketing 2.0: Harnessing Digital Voices for Tomorrow’s brands- Marian Ogaziechi, Dentsu Agyle |
| 10.50am-11.20am |
Navigating the Shifts in an Experience Economy, Olayiwola Jegede , iminndX |
| 11.30am-12.00pm |
Re-imagining the business model for professional publications/journals, Francis Ebuehi, Tenth Code Media |
| 7.00pm-9.00pm |
Dinner |
| Stage B |
| 09.30am-10.00am |
Shift: A Marketing Rethink Henry Ononiwu and Cornelia Babatunde , PhD Media |
| 10.10am-10.40am |
To shift gears or to reverse expectations: How should new business models grapple with culture and Technology- Kelechi Nwosu, MD TBWA/Concept |
| 10.50am-11.20am |
The role of media and advertising in shaping social narratives- Kadaria Ahmed |
| 11.30am-12.00pm |
Measurement: Best Practice (panel), Mr. Niyi Oyedeji, Interaction Channel |
| 7.00pm-9.00pm |
Dinner |
| Stage C |
| 09.30am-10.00am |
Managing Consumer Data to gain customer insights - Dr. Onyeche Elisabeth Agbiti-Douglas |
| 10.10am-10.40am |
The OOH Media Ecosystem: Lingering Debt issues and business sustainability - Omo Kingsley Abunene, MD Beam Media Ltd |
| 10.50am-11.20am |
Growing the Marcoms Business: Opportunities outside the Lagos-Abuja Hub. Austyn Agabi, GM Vision Mediao |
| 11.30am-12.00pm |
Making Tax easy for the service industry – Matthew Olusanya Gbonjubola, FIRS |
| 7.00pm-9.00pm |
Dinner |
Disclaimer: Please note that if you make a request for a refund after payment, we will deduct an administrative charge and process your refund after the conference
